Crown insiders say Williams, who was accustomed to ruling unchallenged in his beloved casino, had been reasserting himself for more than six. Lloyd Williams;; Pic Jason South; Age Gen / Pic. He has casinos throughout Australia, Asia, Europe and is branching into Las Vegas. Crown is Australia's largest casino and one of. Description Under pressure: Casino chief Lloyd Williams outside his offices in South Melbourne yesterday. . The Crown Casino boss is one of Australia's best-known businessmen. Melbourne-born Williams, who first made his money in real estate, then as a leviathan property developer – his company, Hudson Conway, built. Yet his record as a property developer contains few successes. He is the founder of Crown Casino and Entertainment Complex, established in , located in Melbourne, Victoria. Williams made his fortune putting up apartments in Melbourne's suburbs but made his name building the city's Crown Casino in the s. Packer is a global gambling giant. But in the end, no. Mayne said the casino's true mastermind was Lloyd Williams, who “went after the high rollers far more aggressively than any other casino”.